BRAND
We have changed our look on the outside to reflect our progress. Previously “Denesoline”, all parts of our company remain together in a simplified structure to better serve our clients’ needs.
OUR NAME
In keeping with our heritage, the Acden name incorporates our owners the Athabasca Chipewyan First Nation and Denesoline, the founding company and First People (Denesųłiné) - to form a portmanteau.
OUR VOICE
Place holder copy. We have changed our look on the outside to reflect our progress. Previously “Denesoline”, all parts of our company remain together in a simplified structure to better serve our clients’ needs.
LOGO
LOGO RATIONALE
The “V” shaped eagle graphic represents continuous growth and Acden’s corporate ambition to stay connected to its Aboriginal heritage. The logo and imagery represents Acden’s relationship with the environment and inherent respect for the plants, wildlife, water and land that surrounds us. This commitment to the environment is also incorporated in the design of the company’s eco-friendly administration facility, which adheres to Gold ®LEED certifications.
Purple has been used in traditional Athabasca Chipewyan art and apparel throughout history. The colour portrays sophistication and power, and is representative of the quality of our services and products, as well as Acden’s stability, reliability, and leadership. Our businesses demonstrate our environmental stewardship. We are proud of what we do and provide services that help manage the environmental footprint in the Regional Municipality of Wood Buffalo.
LOGO COLOR VARIATIONS
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Logo can be used in full color, night purple, charcoal, cool grey or light grey depending on application.
Primary Gradient Logo
Secondary Night Purple Logo
Secondary Charcoal Logo
Secondary Cool Grey Logo
Secondary Light Grey Logo
CLEAR SPACE
Note: Please follow these specifications to ensure maximum visibility and legibility in all communications. The minimum clear space is “X-width” where “X” is equal to the width of the letter “A” in the word “Acden” logotype.
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MINIMUM SIZE
Minimum 1 inch width for print and 100 px for web applications. Minimum 2 inch for embroidery and silk screening.
LOGO DO NOTS'
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Do not alter the size relationship of the logo components. Do not change the colours of the symbol or logotype.
PARTNERSHIP LOGOS
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The partnership logos are an amalgamation of the Acden logo with our partner's logo or partner's corporate font. The partners name is half the height of the Acden "A" and follows the clear space diagram above. The following is an example of two of our partnership logos:
COLOURS
PRIMARY COLOUR PALETTE
Night Purple​
CMYK 98/96/39/38
RGB 32/32/77
HEX #20204D
Royal Purple
CMYK 51/90/41/28
RGB 112/46/84
HEX #702E54
SECONDARY COLOUR PALETTE
Violet Serenity
CMYK 80/95/38/35
RGB 66/35/80
HEX #422350
Cool Grey
CMYK 0/0/0/40
RGB 167/169/172
HEX #A7A9AC
Charcoal
CMYK 0/0/0/90
RGB 64/64/65
HEX #404041
Light Grey
CMYK 0/0/0/15
RGB 220/221/222
HEX #DCDDDE
FONTS
MYRIAD PRO BOLD
As an OpenType release, Myriad Pro expands this sans serif family to include Greek and Cyrillic glyphs, as well as adding oldstyle figures and improving support for Latin-based
languages. The full Myriad Pro family includes condensed, normal, and extended widths in a full range of weights. Myriad has a warmth and readability that result from the humanistic treatment of letter proportions and design detail.
Myriad Pro’s clean open shapes, precise letter fit, and extensive kerning pairs make this unified family of roman and italic an excellent choice for text typography that is comfortable to read, while the wide variety of weights and widths in the family provide a generous creative palette for even the most demanding display typography.