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BRAND

We have changed our look on the outside to reflect our progress. Previously “Denesoline”, all parts of our company remain together in a simplified structure to better serve our clients’ needs.

 

OUR NAME

 

Stating exactly who we are, Acden incorporates our owners, the Athabasca Chipewyan First Nation and our legacy as Denesoline, the company and the First People.

OUR VOICE

Place holder copy. We have changed our look on the outside to reflect our progress. Previously “Denesoline”, all parts of our company remain together in a simplified structure to better serve our clients’ needs.

LOGO

LOGO RATIONALE

 

The “V” shaped eagle graphic represents continuous growth and Acden’s corporate ambition to stay connected to its Aboriginal heritage. The logo and imagery represents Acden’s relationship with the environment and inherent respect for the plants, wildlife, water and land that surrounds us. This commitment to the environment is also incorporated in the design of the company’s eco-friendly administration facility, which adheres to Gold ®LEED certifications.

 

Purple has been used in traditional Athabasca Chipewyan art and apparel throughout history. The colour portrays sophistication and power, and is representative of the quality of our services and products, as well as Acden’s stability, reliability, and leadership. Our businesses demonstrate our environmental stewardship. We are proud of what we do and provide services that help manage the environmental footprint in the Regional Municipality of Wood Buffalo.

logo boundary.png

Note: Please follow these specifications to ensure maximum visibility and legibility in all communications. The minimum clear space is “X-width” where “X” is equal to the width of the letter “A” in the word “Acden” logotype.

LOGO SIZING

 

Minimum 1 inch width for print and 100 px for web applications. Minimum 2 inch for embroidery and silk screening.

COLOURS

FONTS

MYRIAD PRO BOLD

 

As an OpenType release, Myriad Pro expands this sans serif family to include Greek and Cyrillic glyphs, as well as adding oldstyle figures and improving support for Latin-based

languages. The full Myriad Pro family includes condensed, normal, and extended widths in a full range of weights. Myriad has a warmth and readability that result from the humanistic treatment of letter proportions and design detail.

 

Myriad Pro’s clean open shapes, precise letter fit, and extensive kerning pairs make this unified family of roman and italic an excellent choice for text typography that is comfortable to read, while the wide variety of weights and widths in the family provide a generous creative palette for even the most demanding display typography.

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